Following an initial discussion with you to establish your business objectives
and understand your business, we work out the best medium for your research.
We’ve learned to adapt the market research industry’s techniques
to suit your needs. Our proposal might combine one or many of the following:
This is one of the most popular research services we provide – resource
developers never seem to have the time to do enough of it. But our interviewing
experience and keen observation skills seek out what teachers can’t
tell you in a paper questionnaire
Another popular research method which allows you to focus on key issues
and get to grips with current practice. And with the right questioning
techniques, it’s surprising just how powerful 8-10 half-hour telephone
interviews can be.
Usually the cheapest method to achieve a large sample – and we always
follow questionnaire design guidelines and obey the rules of good question
wording to maximise your response.
Often favoured by publishers for a rapid response, but discussion or focus
groups can often go wrong in the hands of a flaky facilitator. Our specialist
advice will give you the results you need.
For more information on any of these research techniques and others we
use as part of our Schoolviews™ service, go to
One important factor in our research success is effective recruitment.
With teachers often too busy to answer your questions and protected by
a school secretary fiercer than any doctor’s receptionist, publishers
often give up when recruitment proves time-consumingly difficult. But
our well-practised recruitment techniques have never let us down.